Eco Online is a global SaaS leader that is at the forefront of innovation in workplace health, safety, and sustainability.
We rapidly delivered a large new website for Eco Online to improve market penetration, conversions and lead generation.
Following a number of business acquisitions, Eco Online needed to invest in their digital ecosystem to harmonise their user experience and improve their marketing performance.
- Lead time:
- 5 Months
- Sector:
- SaaS
- Target Type:
- B2B
- Website Goal:
- Deliver a market-leading design, Improve lead generation
- Services:
- Web Design, Web Development, International Targeting, WordPress, Digital Strategy, UX Design, Content Architecture, Asset Creation, Content Entry
The challenge
Eco Online had an ambitious project timeline and needed our team to take the lead, leverage their internal resources, and implement best practice to achieve their business objectives and meet their launch date.
Our team took a performance-first approach to the project, delivering Digital Strategy, UX Design, Content Architecture and Asset Creation as part of the website project to maximise the impact.
The Website
A high performance website to win new customers across 9 international territories.
The new website design is underpinned by user experience design and a digital strategy to ensure that it not only looks great, but performs well too. Our design team incorporated Eco Online’s new brand to create a fresh and dynamic design that places their product as the centre of the user journeys.
We developed the website with WordPress and leveraged WPML to deliver content in 6 different languages. Our developers wrote optimised code to deliver high load speeds and a smooth user experience.
- Scope
- Figma Wireframe & Design Prototypes
- UX Design
- Content Architecture
- WordPress Development
- Multi-lingual & Multi-territory
- Hubspot Integration
- SEO Strategy
- Asset Creation, Content Entry & Migration
- Resource
- 1 x UX & UI Designer
- 2 x Website Designer
- 1 x WordPress Developer
- 1 x Backend Developer
- 1 x Quality Assurance Tester
- 1 x Project Manager
- 1 x Marketing Strategist
- 1 x SEO Strategist
Content architecture
Eco Online’s messaging had become disconnected and there was an opportunity to have a greater impact on prospective customers to drive demo requests and leads.
Our Marketing Strategists and UX Designers collaborated to create clear user journeys that delivered Eco Online’s key messages in the best way. We created an asset brief to maximise the impact of visual imagery and showcase the product throughout the website.
Showcasing the product in this way would reduce friction in the buying cycle and narrow the gap between learning about the product and booking a demo, ultimately boosting Eco Online’s conversion rate.
In collaboration with Eco Online’s internal resource, we rolled out the asset briefs to create dynamic and effective assets to be used throughout the website.
SEO strategy
A deep SEO strategy to increase visibility and attract new business.
We undertook an in-depth SEO strategy to identify how Eco Online could grow their visibility and rankings online.
As an established business, our team needed to protect Eco’s existing rankings while harnessing new opportunities. The strategy involved researching hundreds of keywords and identifying which keywords Eco had a statistical chance of improving their organic rankings.
The result has been Eco Online recording their highest organic rankings to date.
International Website with Domain Consolidation
We delivered a multi-territory WordPress website that enables Eco Online to deliver regional content and messaging, and targeted regional SEO strategies to deliver the best user experiences and performance outcomes for the website.
We utilised our extensive experience in international websites as well as domain consolidation to improve marketing performance as well as marketing team efficiency, consolidating 9 domains and 9 territories into a 3,000+ page website.
